American Honda Sets New All-time Record, August Sales Up 4.7 Percent

Honda Division, CR-V, Odyssey and Fit each set new all-time records

09/04/2007 - TORRANCE, Calif. - American Honda Motor Co., Inc., posted all-time record monthly sales of 158,342 Honda and Acura vehicles in August, up 4.7 percent while breaking the previous record of 156,173 set in August 2005, the company announced today. American Honda year-to-date sales totaled 1,066,320, up 1.6 percent on a daily selling rate basis*.

Honda Division posted all-time record sales of 141,906 in August, up 6.7 percent compared to last year while breaking the previous division record of 136,952 set in August 2005. All-time records for individual models include the CR-V with sales of 23,192, up 42.1 percent for the month; the Odyssey with sales of 19,324, up 2.9 percent for the month; and the Fit, up 167.7 percent with sales of 6,408 for the month. Accord sales increased 37.3 percent to 47,360. Ridgeline sales increased 12.8 percent to 4,439.

"Demand remains strong for Honda cars and trucks," said Dick Colliver, executive vice president of American Honda. "The launch of the all-new, redesigned 2008 Honda Accord this month should further increase our sales momentum going into the fourth quarter."

Acura Division posted sales of 16,436 with new August records set for the MDX and RDX, resulting in Acura light truck sales increasing by 35.8 percent. Sales of the Acura MDX increased 35.5 percent to 5,816. Acura RDX sales increased 36.7 percent to 1,860. August sales of the TL luxury performance sedan totaled 4,992; the TSX sports sedan totaled 3,245.

Previous all-time records for individual Honda models include: CR-V sales of 20,413 (October, 2006), Odyssey sales of 18,773 (August, 2006), and Fit sales of 6,343 (July, 2007).

*The daily selling rate (DSR) is calculated with 27 days for August 2007 and August 2006. Year-to-date, the DSR is calculated with 205 days for 2007, versus 204 for 2006. All percentages in this release reflect DSR.

Last edited by RyanDL on September 04, 2007 23:02